Fairfield, CA-March 8, 2005-Lytrod travels to Australia to begin promising new relationship

In November of 2004, Xerox Australia signed a business contract with Lytrod Software, commencing Lytrod's move into the down under.

Lytrod Software began its Australian integration in Sydney on November 8, with an in-depth marketing event. Karen Lytle, Lytrod's vice president of marketing, delivered a comprehensive presentation, focusing on Lytrod Software's advanced suite of forms design software and the advantages that the software brings to the variable forms design process.

The day long event, attended by 27 Xerox affiliates from both Australia and New Zealand, was an intense and informative introduction to the Lytrod method of forms design, revealing the incredible ease with which variable data forms can be created.

"With the continuing demand to deliver highly personalized and highly relevant printed communication, it is critical to deliver variable information (VI) authoring tools which support printer functionality, provide support for form creation from legacy print-data stream environments, and enable print engines to print at rated-speeds," stated Eliot Harper, Fuji Xerox Australia's Production Workflow Marketing Manager. Lytrod Software's Proform Designer and Desktop Designer software meet these requirements, and enables VI applications to be created quickly and easily. We are proud to have Lytrod as a partner--this relationship strengthens our VI solution market offering, and furthermore, supports our FreeFlow Workflow Strategy in delivering flexible workflow solutions which tightly integrate into different print environments, including color production printing and transactional printing."

Throughout the two days immediately following the marketing event, 13 of those Xerox affiliates took part in Lytrod's technical training class. The interactive training class is designed to quickly immerse all students in the workings of the software, providing a quick and intense learning experience. The combination of dynamic instruction and do-it-yourself labs produces students with a strong foundation for further development, and is an efficient manner in which to impart great quantities of information with ease of comprehension.

Finally, to complete the Lytrod's whirlwind integration, November 11 and 12 were filled with on-site customer visits: 6 customers in Brisbane and 2 customers in Sydney.

Lytrod Software anticipates great success on the Australian front, and is looking forward to expanding the already strong relationship throughout 2005.

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