Transactional Trends Driving Demand
Latest trends promise to deliver new revenues for both printers and manfacturers.
"Personalized promotional information integrated into a billing statement is hard to ignore. A customer wont throw away their bill; therefore it is highly likely that the customer will see the advertisement." -Karen Lytle, Executive VP, Marketing Lytrod Software, Inc.
Karen Lytle, executive VP, marketing, Lytrod Software, Inc.—Fairfield, CA—predicts that in the short-term, companies that implement targeted messaging within the statement will experience a strong increase in the customer’s response. "Personalized promotional information integrated into a billing statement is hard to ignore. A customer won’t throw away their bill; therefore it is highly likely that the customer will see the advertisement."
In the long-term, Lytle thinks transactional documents will replace promotional inserts, as inserts are easily disregarded. "Customers will begin to rely on relevant marketing and see it as a strong sign of high customer service standards. Relevant marketing messaging creates the necessary personal touch that captures the customer’s interest without inundating them with useless information."
