Introducing the New Lytrod Marketing Team

Fairfield, CA—Following a strategic internal reorganization of the Lytrod Software marketing team, we are pleased to announce that, as of June 1st, 2006, Tisha Tate, Cynthia Osborn, and Kimberly Bernick have all accepted new positions within the department.  Tisha is Lytrod Software’s new Worldwide Marketing Director, Cynthia has taken on the role of Worldwide Technical Marketing Manager, and Kim will be serving as Worldwide Marketing Communications.

Tisha Tate will implement new marketing programs on a global basis.  Now serving as the first point of contact for all sales engagements, her main priority is to interact with Xerox reps from across the globe to assist with product selection and to ensure that customers get the right Lytrod solution for their individual workflow.  Tisha will now be taking all sales calls from Lytrod Software’s global contact base.

In her new role, Cynthia Osborn will be working closely with the Xerox analyst population to provide marketing support with a technical flair.  Whether an analyst needs to update a lock, to schedule a personalized webinar to demo the software to a potential customer, or to arrange a proof of concept, Cynthia is the Lytrod resource that will make that happen.  Being highly knowledgeable in the software, as well as originally hailing from a technical support background, Cynthia is the ideal candidate to provide a personalized, yet technically accurate and robust, description of the Designer Suite’s capabilities.

To complete the marketing renovations, Kimberly Bernick has been recruited from the technical division of Lytrod Software, and will now be serving as Worldwide Marketing Communications.  Kim is responsible for designing and creating new marketing collaterals to better advertise Lytrod Software’s product offerings and to highlight exciting current events taking place within the company.  New online collaterals, such as eTalk, Lytrod’s weekly e-nnouncement, have proven to be early successes of her new position.

With the new positions carefully tailored to leverage each individual’s unique strengths, Lytrod Software presents a well-qualified and talented marketing team whose combined talents will help the company to flourish.  We are confident that the new marketing structure will bring success to Lytrod Software in the remaining months of 2006 and on.